Designing Our Logo


When I started my skincare line, I imagined its logo, very simple: ASHLEY ASTI in capital letters with a double-edged arrow running beneath it. I imagined these arrows extending limitlessly in both directions to stand for what our skin is and what we are: limitless and linked.

Our skin is a permeable barrier extending in both directions: what’s outside comes in—think of all the products we apply, their particles going so deep they enter our bloodstream—and what’s inside comes out. 

And that’s what we are, as people, as souls: limitless and connected. Every action we take sends shockwaves outside of us, across the globe. Our energy is not solely our own. And movement out there—change, choices—affects us within. 

We do not stand, create, breathe, exist alone.



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