An Open Letter on our Commitment to Ethical Production


*This letter was written, initially, to a client who inquired about our organic and Fair Trade practices. After sending her our reply, we realized it was too important to keep quiet: we wanted to open our response to everyone. It is our responsibility and right as consumers to know what we’re using on and in our bodies. The choices we make as consumers not only shape our health, but fuel our purpose, influence our families, and shift the direction of our global community. Every choice matters—we are that powerful.

To create a peaceful world, we must create with pure and peaceful intentions. At ASHLEY ASTI, we want to be part of the solution. 

KP, thank you for reaching out to me—I'm always grateful for these kinds of conversations. They inspire me to continue focussing on what matters: ethical creation, sustainability, and your wellness. At ASHLEY ASTI, we promise to continue making strides in this direction as we learn and discover more and gain the resources to grow. Here’s what we know and do so far to shift our production—and our world—toward stewardship.

First, all of our ingredients are certified organic. That's a must for us and we will not compromise. Our bodies and our planet do not deserve to be poisoned by toxic pesticides, herbicides, and fungicides. We are in tune with the earth and deserve to find agricultural techniques that honor the earth’s natural rhythms. 

Second, as of now, our organic shea butter and organic coconut oil are also certified Fair Trade, meaning farmers earn fair wages to help them build sustainable businesses and, therefore, thriving communities. The Fair Trade certification also requires strict environmental stewardship, with standards that include: 

  • Banning the use of genetically modified organisms (GMOs)
  • Protecting water resources and natural vegetation areas
  • Promoting agricultural diversification, erosion control, and no slash and burn
  • Restricting the use of pesticides and fertilizers
  • Requiring proper management of waste, water, and energy

Finally, at ASHLEY ASTI, we also hold our essential oils to a high standard to ensure your wellness and the enduring vitality of the earth: all of our essential oils are certified organic and many come from Mountain Rose Herbs, a company that has Fair for Life standards. This means they treat their workers fairly, pay them living wages, and ensure a safe working environment. Mountain Rose Herbs has also developed a Good Trade Program where farmers have full negotiation rights, meaning farmers set the prices, and not the other way around. This allows the farmers and their communities to flourish and continue following sustainable agricultural practices. In fact, one of the Fair Trade principles is community development: Fair Trade farmers and farm workers invest Fair Trade premiums in social and business development projects like scholarships, schools, quality improvement and leadership training, and organic certification.

As a company, we’re growing more and more into our purpose and our mission and, over this next year, we want to look scrupulously at our creations, from where they begin in the earth to where they end up, to make sure what we’re doing is promoting a sustainable earth, fair and healthy labor conditions, sustainable and blooming communities, and mind-body-soul wellness. 

We know that transformation requires commitment. We’re committed to clean, ethical development because we each deserve to thrive. 

With gratitude,

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